Q2 2024 Snapshot: Top Drawing & Coloring Apps on Unified Platforms in the US

In the second quarter of 2024, the drawing and coloring app category has seen varied performances across the top apps on unified platforms in the United States. Sensor Tower provides a closer look at the trends in downloads and weekly active users for these creative outlets.

Phone Case DIY witnessed a fluctuating download trend, peaking at 2.7M in late April but overall showing a slight decline to 2.1M by the end of June. Weekly active users started strong at 8.3M but saw a dip to 6.6M in mid-May, recovering to 8.1M by the quarter's end.

Zego Studio's Color ASMR: Painting Book experienced a growth in downloads from 1.2M in early April to a high of 3.3M in June. The app's weekly active users mirrored this positive trend, rising from 21.2M to a peak of 25.1M within the same period.

Coloring & Learn, despite not generating revenue, maintained a steady increase in downloads, starting at 828K and reaching over 3M in early June. Weekly active users showed a notable increase from 20.6M to 26.9M by mid-June, before a slight drop to 23.3M.

Color Fan - Color By Number saw varied revenue with a peak at $28 in mid-June. Downloads for the app saw a growth spike in May, reaching 2.5M, and weekly active users steadily increased from 9.7M to almost 12.7M by the third week of June.

Lastly, Flag Painting Puzzle showed an upward trend in downloads from 657K at the start of April to a high of 2.3M in early June. Weekly active users grew significantly from 1.5M to 5.5M in June, indicating a growing interest in the app.

For more detailed insights and data on app performances, Sensor Tower remains the go-to source for market analysis and trends.